NEW YORK (January 26, 2016) – GWA: The Association for Garden Communicators has selected Kellen, a global leader in association services and communications, for full-service management of the 1,500+ member professional society.
For over 55 years, GWA has been dedicated to providing leadership, education and development opportunities for professionals in the field of gardening communication. After three decades, the association has shifted its management to Kellen to support its growing membership needs, offer a higher level of professional resources, and bring important innovations to fulfill its mission.
“Kellen’s depth and breadth of services as well as vast experience and working knowledge of organizations in the communications space will bring exciting new opportunities to GWA,” said President Kirk Brown. “This is a big, new step for us and we look forward to working with Maria and the Kellen staff to help bring GWA to the next level.”
Kellen Vice President Maria Ungaro will serve as Executive Director of GWA, overseeing a staff of management, communications and event professionals from the company’s New York City office. Under Ungaro’s leadership, Kellen will provide full-service management for GWA, including financial management, board of directors and committee support, membership services, education initiatives, web and communications needs, annual symposium management and production of the monthly newsletter, On the QT, which serves as the leading publication of the garden horticultural communicator industry.
“We are thrilled to be working with GWA and supporting the work of such fine communicators,” said Peter Rush, Chief Executive Officer of Kellen. “We look forward to bringing new ideas and energy to help grow the organization and enhance the member experience.”
Ungaro brings over two decades of experience to GWA. She is a highly skilled strategic thinker, whose leadership in operational effectiveness, membership retention, growth marketing, event planning and fundraising have enabled her clients to thrive and achieve great success.
Kellen is a global management and communications company serving more than 125 trade associations, professional societies and charitable organizations representing over 10,000 companies and 100,000 professionals worldwide. We specialize in management, communications, digital strategy, regulatory affairs, meetings and events, and consulting across a diverse range of industries. Founded in 1964 and charter-accredited through the AMC Institute, Kellen has offices in Atlanta, Beijing, Brussels, Chicago, Denver, Kansas City, New York City and Washington, D.C.
About GWA:GWA: The Association for Garden Communicators, formerly the Garden Writers Association, is an organization of professional communicators in the green industry professionals including book authors, bloggers, staff editors, syndicated columnists, free-lance writers, photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, extension service agents and more. No other organization in the industry has as much contact with the buying public as GWA members.