Alliance represents Kellen’s ongoing global expansion
BRUSSELS / NEW YORK (January 31, 2008) — Kellen Company, the premier global professional services firm, and one of the world’s largest association management companies (AMCs), has opened an office in Singapore and forged a strategic alliance with Singapore-based CMA International Consultants Pte Ltd, a leading association management firm and conference organizer. This partnership is formed between Kellen Company Singapore Pte Ltd and CMA and will serve to strengthen Kellen’s presence in Asia. It follows the launch of Kellen’s opening of the Beijing office in January 2007 and recent agreement to manage the Arabian Knowledge Economy Association from Bahrain, Middle East.
It is CMA’s strong belief that projects should be handled through the pooling of strategic resources together under a single, focused organizational framework, including secretariat services, travel arrangements and hotel accommodations to convention and exhibition facilities, pre- and post-convention tours and accompanying spouses programs. This has enabled the 15-year-old company to expand both its local and international clientele, including clients in the food and beverage, energy and transport, health and safety, construction and engineering sectors. CMA’s expertise also includes association management, press communications, specialist travel, event planning and government affairs. These resources are now available to all of Kellen Company clients seeking to enhance their understanding of Asian Pacific markets and professional services or establish representation in Singapore.
“With its competitive business environment and strategic location in Asia Pacific, Singapore has become an important market for trade associations and multinational corporations,” said Peter Rush, CEO of Kellen Company. “CMA is an excellent partner in helping Kellen to expand the services and reach we provide our clients.”
“We congratulate Kellen Company and CMA International Consultants Pte Ltd on this strategic alliance to pool their expertise, market knowledge and resources to provide global solutions to NGOs and international organizations that are interested in the Singapore and Asia-Pacific market,” said Aloysius Arlando, assistant chief executive of Business Travel and Meetings, Incentive Travel, Conventions and Exhibitions Group (MICE), Singapore Tourism Board. “This alliance will help to reinforce our vibrant MICE industry and strengthen Singapore’s position as a global exchange capital where people, ideas and technology converge. We believe that the Kellen-CMA partnership will complement our efforts to draw international associations, NGOs and institutions to stage their business events in Singapore and tap into the abundant opportunities inherent in the growing Asian market.”
“It is essential for association management firms to offer global solutions to their clients,” said Allison Law, owner of CMA. “With its infrastructure and expertise, CMA can assist Kellen Company in providing capabilities to associations and NGOs interested in the Singapore and Asian markets.”
Alfons Westgeest, Kellen group vice president responsible for global development added, “Singapore is of importance to the wider reach into the South-East Asia market. CMA has a local as well as international understanding of the business conduct, culture and connections, which will be valuable to explore for delivering tailor made services to our respective clients.”
Kellen Company Singapore, a Private Limited company, was formed in December 2007. Kellen Company has seven global offices in Beijing, Brussels, Washington, DC, New York, Atlanta and Tucson and Singapore. Kellen’s global services component was accelerated by the acquisition of Ernst & Young Association Management and the formation of Kellen Europe. Alfons Westgeest, managing partner of Kellen Europe, and group vice president of Kellen Company, is leading Kellen’s global expansion efforts.