ATLANTA, GA (August 20, 2008) — In response to increased demand from companies and associations to increase their visibility on the Internet, Kellen Interactive has launched Page1SearchEngines.com, a Web site for its Search Engine Marketing (SEM) practice. SEM focuses on helping clients achieve better visibility within search engine results from Google, Yahoo, and MSN (now Bing).
“We’ve provided this service for the better part of a decade, but we’ve seen the need grow and the results pay off for so many clients. With three quarters of America now on the Internet, and an even larger audience abroad, now is an opportune time to launch the Web site to focus on search engine marketing as a tool that should be a standard part of any sound marketing and communications strategy, ” explains Vice President/Communications Keith Keeney, Vice President of Kellen Interactive.
Studies show that 85 percent of all Internet users rely on search engines to locate Web sites, and for corporations and associations alike, their Web site has become a primary tool for reaching out to the public and connecting with customers and clients. The Internet is today’s Yellow Pages. Where a company’s Web site appears among the tens of thousands, and even millions, of search results, is crucial, especially since most Internet users do not go past page one of search results.
Search Engine Marketing boosts a Web site’s exposure by earning higher rankings within search results via Search Engine Optimization (SEO), paying for visibility through Paid Search (pay-per-click), boosting Internet exposure among like-minded Web sites through Link Building Campaigns and making the most of news through Optimized Press Release writing. Often clients want both immediate increases to their Web site traffic through a short-term pay-per-click campaign while also desiring consistently higher rankings earned over three-to-six months for a longer term strategy, through SEO, link building and other services.
Kellen Interactive’s Stan Samples (photo at right) says that “the best SEO plan starts with a discussion of marketing fundamentals, including understanding an organization’s business environment, its products and services and its marketing goals. From there, we can target a plan to achieve better exposure within search engines.”
Samples notes that appearing at the top of Google for an organization name is a start, “but those individuals finding you there already know about you. What SEM does is get an organization on the radar screen for a variety of keywords, in order to find new customers, reach media outlets, and influence those in your industry network.”
The new Web site offers a complimentary ranking report, showing a site’s ranking among the top ten search engines for a selected list of keywords, at www.page1searchengines.com/contact.asp.
Kellen Interactive, a division of The Kellen Company, offers solutions, such as SEM services among a complete suite of products and services, designed to keep a company’s Internet and creative communications under one roof. More at www.kelleninteractive.com.