More than 80 NYC-area executives attended conference on revenue generation for associations
NEW YORK, NY (March 1, 2010) — In the current economic climate, it’s not only corporations who have had to make cuts and re-think the way they operate, associations are dealing with similar financial issues. The New York Society of Association Executives (NYSAE) recently held a “Revenue Institute” to provide knowledge and tips to association executives in this increasingly competitive marketplace.
Michael Cummings, Head of Business Development at Kellen Company and chair of NYSAE’s education committee spearheaded the planning and execution of the event, providing attendees with a day of education and networking, as well as the new and creative tools necessary to approach and solve the problem of revenue generation.
“In these troublesome times, associations must do all they can to keep and engage their members, while generating the revenue necessary to operate,” said Cummings. “This was an essential and informative event for anyone working in the association or non-profit world.”
The day-long conference featured panelists and speakers from both the association and corporate world, including Fresh Air Fund, National Kidney Foundation, Solomon R. Guggenheim Museum, Steelcase, International Council of Shopping Centers and Grand Hyatt New York. Topics discussed included working with foundations, fundraising challenges and opportunities, sponsorship, membership retention and social networking for non-profits.
“The ‘Revenue Institute’ was great–educational and enjoyable,” said Kathy Brown, Director of Research for The Lymphoma Research Foundation and a long time NYSAE member. “I learned new tips and information that I will apply to future projects.”