NEW YORK, NY (March 5, 2010) — Kellen Company, a leading global association management company with clients representing more than 100,000 members worldwide, has received the Gold Award in the Association TRENDS All-Media Contest in the category of “Social Media – Internal Campaign.” The award was presented at the Salute to Association Excellence Event on February 23, in Washington, D.C.
Kellen Company received the contest’s highest award for its proprietary MiDIS™ micro portal system that uses advanced target marketing technology to promote membership and event growth. The MiDIS™ program was executed on behalf of the American Society of Heating, Refrigerating, and Air-Conditioning Engineers (ASHRAE).
MiDIS™, an acronym for “Membership Information and Demographics Intelligence System,” is an innovative target marketing technology and service. It was specifically designed for associations by Kellen Company association professionals to enhance the overall membership experience by connecting people with the products and content of most interest to them. MiDIS combines product and content mapping, campaign marketing and Web 2.0 technology into a system that is completely driven by member and prospect demographic data without requiring membership database integration, which can be exceptionally costly.
“ASHRAE’s use of new media through PURLs for members is outstanding,” said Asher Huey, social media coordinator, Association TRENDS. “The design of the personalized site encompasses the aesthetic of the association’s goal while it utilizes social/new media techniques. The intuitive site features targeted information for the individual user, including chapter information and external resources. The program is innovative and creates an ease for the users, making them want to return and thereby enhancing the effectiveness of the association.”
The 2010 All-Media Contest received more than 400 submissions in 26 categories. This was the 31st year of the distinguished association industry contest. Association TRENDS is the national newspaper for association executives and suppliers for the latest news, information and trends in association management for the professional staff of international, national, state, regional and local voluntary organization. For more information, visit www.associationtrends.com.