NEW YORK, NY (May 24, 2011) — Marketing and communications remain a top priority for associations and nonprofit organizations across the country as the economy continues to put pressure on member recruitment and retention as well as fundraising dollars. The New York Society of Association Executives (NYSAE) recently held a “Marketing and Public Relations Institute” to impart such knowledge on how to raise brand awareness and gain recognition to association and nonprofit leaders.
Held last week at the Doubletree Metropolitan Hotel in midtown Manhattan, the event was organized by Michael Cummings, vice president at Kellen Company and a member of the NYSAE education committee. Cummings also moderated a panel called “The Big Event… Developing, Promoting and Sustaining a Signature Day or Inaugural Event” which spotlighted three major initiatives, namely the New York Historical Society’s grand reopening and marquee anniversaries for the American Psychoanalytic Association and the National Coffee Association. Kellen Communications senior PR account supervisor Alexandra Ozerkis delivered a presentation called “Publicizing your Association with Evergreen News” focused on strategy and tactics for generating and securing soft news.
“In an environment where competition for capital remains strong, it is critical for nonprofit leaders to leverage communications opportunities,” said Cummings. “The Summit was designed to teach attendees how better branding can correlate to an increase in fundraising as well as how to leverage and integrate meetings, marketing and communications functions to raise overall awareness for an organization.”
Over 50 association executives from organizations throughout the New York Metro area attended the Summit as well as the networking reception, NYSAE annual meeting and luncheon that followed.