NEW YORK, NY (June 30, 2011) — Kellen Communications, Kellen Company’s full service public relations division, has been awarded agency of record for Partners in Care, an affiliate of The Visiting Nurse Service of New York (VNSNY). VNSNY is the largest not-for-profit home healthcare agency in the United States. Partners in Care provides quality private care services to people in their homes or communities, including personal care and companionship, private duty nursing, patient review assessments and geriatric care management. Kellen will be responsible for handling brand awareness, media relations and marketing support for Partners in Care.
“Kellen is extremely excited to partner with such a tremendous industry leader like Partners in Care,” said Joan Cear, vice president of Communications at Kellen Company. “We look forward to leveraging our keen knowledge of the medical, scientific and nonprofit communities to support the steady growth of Partners in Care.
“We look forward to working with the talented team at Kellen Communications,” said Richard Rothstein, vice president of marketing communications, Visiting Nurse Service of New York. “Their expertise and professionalism will enable us to effectively reach our public relations goals.”
Partners in Care offers home care services to seniors in the New York City area. Patients can receive ambulatory escort services to and from medical appointments, skilled nursing care right in their home and comprehensive home health aide services including companionship, personal care and nutrition support.