ATLANTA, GA (January 15, 2013) – XSB, Inc., of Setauket, NY, a leader in Master Data Management, has selected Kellen Communications for website development and related communications support. Kellen’s primary assignment for XSB is the development of a new responsive website designed to provide an optimal user experience on any type of web-enabled device, from PC to tablet to smartphone. Kellen is also creating the accompanying graphic interface and new SEO-enriched content for the XSB site.
“We chose Kellen because they bring not only the technical web development expertise, but they also have experienced technical writers on staff who can craft our messaging so that it is compelling and clear,” said Daria Westnofske, director of operations for XSB. “Kellen’s integrated approach to creating a user interface and editorial content will ensure that our tools and messages are readily available for our clients.”
XSB solutions help large organizations: improve part search and selection; determine reasonable prices; comply with state, national, and international environmental regulations; and foster inter-industry collaboration. The company’s core technology is an integrated, scalable system that uses artificial intelligence to acquire, standardize, categorize, and analyze very large product data sets. This technology enables transparency across the enterprise, its customers, and web of suppliers. Founded in 1998, XSB provides business intelligence applications to both government and commercial clients.
“We are excited to begin this partnership,” said Matt Parry, director of Kellen Digital. “XSB is an innovative company and we know that we have the right experience to help them enhance their web presence and communicate the value of their database solutions.”
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About Kellen Communications
Kellen Communications is a full service public relations, digital media and creative agency. Through carefully crafted communications programs, we help brands and organizations build awareness and stakeholder engagement, influence public policy, and manage issues and crises. Founded in 1945 as Sumner Rider & Associates, Kellen Communications is a division of Kellen Company, an employee‐owned professional services firm with offices in Atlanta, Chicago, New York, Washington D.C., Brussels and Beijing.