New York, NY (January 9, 2013) – Kellen Communications has been selected as the media relations agency partner by the Toy Industry Association (TIA) for the 110th Annual American International Toy Fair (Toy Fair). Toy Fair, the largest toy and youth product marketplace in the Western Hemisphere, runs from February 10-13, 2013 at the Jacob K. Javits Convention Center in New York City. Toy Fair is the most exciting and fun-filled trade show in the toy industry, and the place where the top toy innovations for the coming year will debut. More than 1,000 exhibiting companies showcasing over 100,000 products from around the world are poised to attend.
“Kellen is very excited to work with the Toy Industry Association on its flagship event,” said Joan Cear, vice president of Kellen Communications. “We’ll be leveraging our media relations expertise, toy industry knowledge and tradeshow experience to help bring the highest level of recognition to this year’s show and its exhibitors.”
“We look forward to working with the experienced team at Kellen Communications,” said Stacy Leistner, vice president of strategic communications, Toy Industry Association. “Individuals on the Kellen team have worked previously with TIA at Toy Fair, so we are confident in their ability to work seamlessly with our internal Communications team to help promote and manage the media relations around this annual toy industry extravaganza.”
Kellen Communications will manage proactive publicity, provide onsite media relations coordination relative to the approximately 1,000 registered members of the media who attend, manage the press room and offer media coaching to TIA spokespersons. Members of the press seeking information about Toy Fair 2013 may contact Stephanie Meyering at Kellen Communications at: email@example.com or by phone at: 212-297-2162.
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About Kellen Communications
Kellen Communications is a full service public relations, digital media and creative agency. Through carefully crafted communications programs, we help brands and organizations build awareness and stakeholder engagement, influence public policy, and manage issues and crises. Founded in 1945 as Sumner Rider & Associates, Kellen Communications is a division of Kellen Company, an employee‐owned professional services firm with offices in Atlanta, Chicago, New York, Washington D.C., Brussels and Beijing.
About The American International Toy Fair
The 110th annual American International Toy Fair®, produced by the Toy Industry Association, is the largest toy and youth product marketplace in the Western Hemisphere, bringing together more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcase their toy and entertainment products. From classic toys to interactive entertainment and everything in between, the Toy Fair playground includes: action figures and dolls, games and puzzles, construction toys, arts and creative activities, earth-friendly products, bicycles, tricycles and ride-ons, radio-controlled vehicles, infant and preschool toys, cars, trucks, and trains, puppets and plush, audio and video cassettes, computer software and video games, playground and sporting equipment, Halloween, Christmas, books, stationery, party supplies, and much more. For more information visit: www.toyfairny.com or www.toyassociation.org.