ATLANTA (March 7, 2014) – Kellen Communications, a full-service public relations, public affairs and digital agency, announced today that Jared Degnan has joined the company as director, digital strategy. Degnan will be based in the agency’s Atlanta office where he will oversee digital programs for clients in social media, search engine optimization, digital marketing and website strategy, as the company continues to expand its capabilities in these sectors.
“Integrated marketing programs which focus on content and context continue to grow in importance,” said Debra Berliner, vice president, Kellen Communications. “Jared comes to us with a proven track record of strategic and innovative thinking, as well as a wealth of experience in many vertical sectors. We’re delighted to add him to our broad-based team of communications professionals, digital developers and graphic artists, further establishing our position as a leader in communications strategy and execution.”
Previously, Degnan served as senior manager, digital strategy for Brandmovers, where he supervised a team responsible for providing market analysis, consumer loyalty and engagement solutions to more than fifty clients. Prior to that, he was social and digital media manager for Brandware Public Relations, where he developed and executed digital outreach strategies and promotional campaigns for public relations clients across automotive, healthcare and business-to-business verticals.
“Kellen Communications represents an exciting new frontier in business services,” said Degnan. “I look forward to bringing strategy, content and measurement-focused digital execution together to positively impact associations, non-profits and corporate clients.”
In 2013, Kellen Communications was ranked the ninth largest public relations agency in Atlanta by the Atlanta Business Chronicle.
Degan holds a bachelor’s degree from The George Washington University and an MBA from Vanderbilt University’s Owen Graduate School of Management. He is the recipient of several industry awards, including the IAVA Communicator Award for Marketing Effectiveness, the PRSA-GA Phoenix Award for Best Blog and the AMA-DC Marketers Award for Best Integrated B2B Marketing Campaign.
About Kellen Communications:
Kellen Communications is a full service public relations, public affairs, digital and creative agency. Through carefully crafted communications programs, websites and branding, we help clients build awareness and stakeholder engagement, influence public policy and manage issues and crises. We serve corporate, nonprofit and trade association clients with award-winning strategic counsel and tactical execution. Founded in 1945 as Sumner Rider & Associates, Kellen Communications is a division of Kellen Company, an employee‐owned professional services firm with offices in Atlanta, Chicago, Denver, New York, Washington, D.C., Brussels and Beijing.