NEW YORK (May 1, 2014) – The Custom Content Council (CCC), North America’s leading organization for content marketing, has selected the global leader in association management, Kellen Company, for full-service management to help lead and grow the Council.
CCC is the association for marketing agencies, publishers and media companies in content marketing. The Council promotes best practices in the industry by providing resources and networking opportunities to its members. Kellen Company will further the organization’s growth through strategic planning and by leveraging synergies with other groups that are managed by Kellen.
“As we continue to highlight the value of content marketing and grow the sector, the Kellen team will provide important leadership and management expertise,” said Andrew Seibert, chairman of CCC and managing partner, Imprint. “Branded content is a valuable engagement mechanism and is increasingly being recognized for its integral role in the marketing mix.”
Headquartered in Kellen’s New York City offices, CCC will continue to fulfill their mission of fostering growth and expanding the vitality of the content marketing category through thought leadership and industry development. The Council will continue to produce educational programming and its prestigious Pearl Awards.
About Kellen Company
Kellen Company is a global leader in association services, including management, conference planning, communications, regulatory and public affairs, serving more than 100 trade associations, professional societies and charitable organizations representing over 10,000 companies and 100,000 professionals worldwide. The company’s Kellen Communications group also provides a full range of marketing communications, public relations and digital media services to corporate clients. Kellen Company maintains seven offices worldwide, located in Atlanta, Chicago, Denver, New York, Washington D.C., Brussels and Beijing. For more information, visit www.kellencompany.com.
About the Custom Content Council
The Custom Content Council (CCC) is the leading organization representing content marketers in North America and is focused on promoting the growth and vitality of this dynamic marketing discipline. We define content marketing as marrying the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content – via print, Internet, and other media – so intrinsically valuable that it moves the recipient’s behavior in the desired direction. Marketers across the country, the media and other interested constituencies rely on the Custom Content Council as the authoritative source of industry news, data and trends, information on the effectiveness of content marketing, and referrals to the top content marketers in North America.
For more information on the CCC, please visit www.customcontentcouncil.com. Follow the CCC on Twitter: @ContentCouncil.