CHICAGO (June 18, 2014) – The National Barbecue Association (NBBQA), the organization dedicated to supporting the barbecue industry and the people who love it, has chosen the global leader in association management, Kellen Company, for full-service association management.
“Interest in BBQ has grown tremendously nationwide, and we are prepared to expand our group along with it,” said Roy Slicker, NBBQA president. “Kellen Company is the perfect partner to manage us through a period of growth thanks to their expertise in association management and deep experience in the food sector.”
Specializing in the management of trade associations within the U.S. and across the global food industry, Kellen recently acquired AGEP Association Management in Brussels. Joining AGEP with Kellen Europe has created the largest management firm for food industry associations in the European Union (EU). Kellen will utilize its various resources here and abroad to expand the presence and reach of NBBQA. “NBBQA and its members will benefit from our new partnership,” said Peter Rush, Chairman & CEO, Kellen Company. “Our deep knowledge and background in the food association industry will help us position NBBQA as an essential resource for anyone with a love for barbecue.”
Kellen Company will assume the day-to-day operations of the NBBQA and grow its membership by adding value to existing programs, such as the national conference and sponsorships. Brian Hillgoss, a seasoned executive producer of events, entertainment and marketing campaigns, will leverage his passion for BBQ as the NBBQA’s new executive director. Brian will lead the organization from Kellen’s Chicago office.
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About Kellen Company
Kellen Company is a global leader in association services, including management, conference planning, communications, regulatory and public affairs, serving more than 100 trade associations, professional societies and charitable organizations representing over 10,000 companies and 100,000 professionals worldwide. The company’s Kellen Communications group also provides a full range of marketing communications, public relations and digital media services to corporate clients. Kellen Company maintains seven offices worldwide, located in Atlanta, Chicago, Denver, New York, Washington D.C., Brussels and Beijing. For more information, visit www.kellencompany.com.
About the NBBQA
Founded in 1991, the National Barbecue Association (NBBQA) is dedicated to supporting the unique food culture of barbecue and the people who love it. The NBBQA’S goals are to promote the recognition and image of the industry, facilitate effective networking of industry resources, foster new business opportunities for its members, and educate and inform the public about the art and enjoyment of barbecue. For more information, visit www.nbbqa.org.