NEW YORK (February 6, 2017) – Kellen, a leading global association management and communications company, recently added a number of key clients to its communications roster, including Girl Scouts of the USA, National Association of Corrosion Engineers, and the Disaster Recovery Institute International.
Specifically, Kellen has entered into an agreement with Girl Scouts of the USA (GSUSA) to provide integrated marketing and communications strategy and support for GSUSA’s new brand platform, G.I.R.L, which will be at the center of their national convention this October in Columbus, Ohio. G.I.R.L. 2017, the largest girl-led event in the world, is expected to attract more than 10,000 people. Kellen will provide marketing, public relations and digital support for G.I.R.L. 2017 as part of this agreement. Financial terms were not disclosed.
Kellen has also contracted with NACE International, the National Association of Corrosion Engineers (NACE). NACE serves more than 36,000 members in over 130 countries and is recognized globally as the premier authority for corrosion management solutions. Kellen will serve as the PR Agency of Record (AOR) for NACE, and provide integrated communications support, including media relations, for the association and its new thought leadership campaign.
Kellen is also excited to add the Disaster Recovery Institute International (DRI) to its stable of clients. DRI is the leading nonprofit that helps organizations around the world prepare for and recover from disasters by providing education, accreditation, and thought leadership in business continuity and related fields. DRI International certifies both individuals and organizations and has over 14,000 certified professionals in more than 100 countries. Kellen will serve as DRI’s Agency of Record (AOR) and will provide integrated communications support, including media relations, industry partnership outreach, and digital strategy. Financial terms were not disclosed.
“We are thrilled to be working with these industry leaders,” said Greg Sherry, Executive Vice President, Communications, Kellen. “Our team brings a collective depth and breadth of experience, enthusiasm and expertise, specific to the not-for-profit world, which will work to help these organizations achieve their goals from a strategic and results-oriented stand point.”
Alexandra Smith Ozerkis