Association leaders gather at third annual Associations: 2020 & Beyond conference to discuss the biggest challenges facing organizations today
NEW YORK (June 15, 2016) – Rudy Giuliani, the 107th Mayor of New York City; Jeffrey Hayzlett, primetime TV and radio host and best-selling author; and leaders from national associations across North America, gathered at the newly renovated InterContinental New York Barclay Hotel in New York City on June 10 for the third annual Associations: 2020 & Beyond conference to discuss politics, branding and board relationships and their impact on not-for-profit organizations.
Giuliani kickedoff the conference with a keynote speech addressing the current political landscape, stressing the importance of compromise in a leadership role—whether you’re the president of the United States or president of a not-for-profit.
“Politics is the art of bargaining,” said Giuliani. “Deals and compromise are the oil—the grease— that make the engine work.”
During his luncheon keynote speech, Hayzlett encouraged attendees to take risks when managing their organizations by “thinking big” and “acting bigger.”
“Our job [as leaders] should be to bring everyone from the center of the stage, to the edge,” said Hayzlett. “Be irrational. You have to be irrational in order to help push people in the direction you want [the organization] to go.”
The conference also featured an executive panel discussion, which included association leaders Barbara Byrd Keenan, CEO of the Endocrine Society; Scott Frisch, executive vice president and COO of AARP; Lynne Thomas Gordon, CEO of the American Health Information Management Association; and Gary Shapiro, president and CEO of the Consumer Technology Association.
“We [AARP] have been around for 55 years. We have to think differently,” said Frisch. “Instead of doing what we think our members want, we’re conducting focus groups to see what they actually want, and we’re seeing an increase in membership.”
While giving board members what they want is essential to the success of an organization, Gordon added that keeping them focused is equally important.
“I’m always telling my staff we can’t be doing beekeeping in Brazil,” she said. “We, very carefully, have to choose what our limited resources can be used for. Therefore, doing something new often means stopping something else.”
The conference also included two breakout sessions, “Building a Board That Works for You” and “How To Maintain Authenticity Through Your Brand Identity,” where attendees could have their specific questions answered in an intimate setting.
For more information about Associations: 2020 & Beyond, visit www.kellenconference.com.
Kellen is a global leader in association services, conference planning, communications, regulatory affairs and public affairs, serving more than 125 trade associations, professional societies and charitable organizations representing over 10,000 companies and 100,000 professionals worldwide. Founded in 1964, Kellen maintains eight international offices, located in Atlanta, Brussels, Beijing, Chicago, Denver, Kansas City, New York and Washington D.C. Kellen is an employee-owned company. For more information, visit www.kellencompany.com.