Atlanta (January 13, 2016) – WARES, an international alliance of retail supplier and marketing companies, has retained Kellen for full-service management effective January 1, 2016. Kellen, a global leader in association management services, will provide full-service management, marketing, web and administrative services under the direction of Mike Pennington, CAE, who will serve as Executive Director and lead the professional support team from Kellen’s Atlanta office.
“Kellen fit the bill for what our association needed for the future,” said WARES President Gregg Morrison. “Their expertise with other retail-focused associations was a key factor in our decision to move to an association management company.”
With extensive digital experience, Kellen will continue to assist WARES in growing Retail Jobs North America, one of the top recruitment sites specializing in retail jobs. Kellen will also offer expertise in certification programs, event management and marketing.
“WARES members set the retail industry standard for the in-store experience,” said Peter Rush, Kellen Chief Executive Officer. “We are pleased to have this opportunity to work with them as they continue to shape and enhance the way consumers purchase goods and services in the retail environment.”
Kellen is a global association management and communications company serving more than 125 trade associations, professional societies and charitable organizations representing over 10,000 companies and 100,000 professionals worldwide. We specialize in management, communications, digital strategy, regulatory affairs, meetings and events, and consulting across a diverse range of industries. Founded in 1964 and charter-accredited through the AMC Institute, Kellen has offices in Atlanta, Beijing, Brussels, Chicago, Denver, New York City and Washington, D.C.
ABOUT WORLD ALLIANCE FOR RETAIL EXCELLENCE & STANDARDS:
WARES represents in-store retailers and offers collaboration across the entire retail sector through education, certification and support. WARES members have access to customized tools and solutions that enable them to deliver in-store customer experiences that cannot be replicated online. Through the job board and recruitment tool members are finding the best people to deliver that experience. Founded in 1996 as the National Association for Retail Merchandising Services with 40 merchandising services companies, WARES has now grown to 190 global members.