2016 Marketing Programs
Kellen created and implemented a series of marketing programs in 2016 on behalf of the National Pecan Sheller Association. These featured B2B and consumer facing marketing campaigns including a pecan summit, pecan harvest press trip and editorial, just to name a few.
The Pecan Chef Summit was an exclusive event for 10 influential culinary R&D chefs hosted by NPSA designed to immerse influential chefs into the world of pecans.
NPSA hosted food writers and bloggers for an immersion into pecans during the annual pecan harvest in Albany, Georgia partnering with two NPSA members: Sunnyland Farms and Golden Peanut and Tree Nuts.
Southern Farm & Garden magazine has published a 16+ page feature on pecans. The feature includes the NPSA Pecan Chefs Summit with two articles…