The American Down & Feather Council (ADFC), tasked Kellen with creating a new, fun and “wacky” way to promote the advantages of down and feather bedding products to consumers.
The Kellen team created “Pillow Talk,” a fictional talk show where pillows discuss their problems with pillow host, “Barry Bedspringer.” A spoof of a Jerry Springer show, “Pillow Talk” features “Puffy” who brings her boyfriend “Dusty” on to the show to have him tested to find out if he is a real down and feather pillow or an imposter.
Important ADFC messaging and branding on the advantages of down and feather were worked directly into the script and of course pillows were the stars!
In addition to the creative, Kellen implemented relevant targeting and utilize strategic keyword analysis that helped drive ADFC’s website traffic almost 4x the normal average. The video gained thousands of new views, views that showed a high level of user engagement and won a 2013 Communicator Award.