An industry leader with over fifty years in business, Cumberland Packing Company partnered with Kellen to create a comprehensive multi-media strategy for its Sweet’N Low and In the Raw brands, as well as the company itself.
Kellen is a true partner with Cumberland, dedicated to developing and executing effective communications plans to reach the media, consumers, health professionals, and social media users. We have created innovative and successful campaigns for Cumberland, Sweet’N Low, Sugar In the Raw, Stevia in the Raw, Agave in the Raw, and Monk Fruit in the Raw.
Our approach has been well-rounded, targeting several publics through a variety of channels. We carefully select appropriate media targets and seasonal opportunities for crafted pitches that are best suited to each product. We have organized events and contests that received thousands of participants and spawned partnerships with everyone from Self magazine to Shecky’s to the Broadway hit Nice Work If You Can Get It.
Kellen worked with health professionals to create programs designed to educate both consumers and health professionals about the nutritional value of Cumberland products. We launched an extensive collection of recipes from health professionals and initiatives aimed at raising diabetes awareness. We constantly monitored emerging research and issues to stay on top of industry news.
Our efforts have resulted in coverage from high-profile publications such as The New York Times, Health, Self, Women’s Health, and Huffington Post Food. Kellen has reinvigorated classic brands and raised awareness for the new, garnering increases sales and favorable publicity for Cumberland and its companies.