May 9, 2014
Us: Where do you see these trends going by 2020?
Sarah: These trends, and others, will be exponentially advanced by 2020. The “Singularity” (i.e., the melding of man and machine) is predicted by around 2045. Moore’s Law predicts that technology and innovation will evolve exponentially – faster and faster. This means accelerated new product introductions and innovations… and new market segments. 2020 will look and feel very different from today, and from our Sci Fi visions of the future. In fact, the future will probably be wet, green and living; it won’t look like a stark, white, stainless steel Apple store. The most interesting impact on these and other trends is Metcalfe’s Law: the profound effect of networks. The increasing interconnectivity of people, places and things – enabled by technology – is probably the single biggest force shaping culture and behavior. It turns all aspects of business and life into ecosystems (or networks). This is as disruptive as going from 2D to 3D to 4D. The world in 2020 will be 4-dimensional.
Us: New technologies have changed the way that people interact. How do you think these tools will change how associations operate?
Sarah: Embracing technologies that are changing the way societies interact and network will be a vital determinant for the future relevance of associations.