September 16, 2014
One of the benefits of working with association management companies is that when a crisis arises, additional staff at the AMC can be pulled together to assist. When one of our clients, the Juice Products Association, had to deal with a crisis, Kellen was able to tap into its extended team, including a government affairs special, a food technologist and a nutrition communicator. Rick Cristol, President of Kellen, explains more in a recent video interview with AMC Institute. Click here to watch the interview.