February 10, 2014
Have you had difficulty getting your members to follow a call to action? Sometimes you can send out infinite email blasts or snail mail communications, but still not connect with your targets. If that’s the case, a phone-a-thon can be a great way to add a more personal touch and inspire immediate action.
A phone-a-thon can be a great way to:
- Boost registration for an upcoming event
- Increase membership renewals
- Thank donors
- Reach out to lapsed and disengaged members
If you think a phone-a-thon might work for your group, here are some things you need to do:
- Prepare a complete and accurate list. It should only include the people who should be getting the calls; you don’t want to bother people who would find the message irrelevant. Make sure there are no duplicates on the list. No one wants to be called twice!
- Develop a script with key talking points. Your volunteer callers need to identify themselves as representatives of your organization at the beginning. Give callers specific instructions on what they want the outcome of the call to be, and give them the tools to make it happen. If your goal is renewing memberships, or driving event registration, callers should be prepared to take down credit card information or be ready to pass the call on to a staff member who can help.
- Gather supplies. Make sure the callers have phones. If you don’t have enough, make sure they bring their cell phones. And don’t forget the chargers! Keep the coffee flowing (and wine doesn’t hurt either!).
- Use the opportunity to improve your lists. Encourage the callers to take good notes regarding incorrect or outdated information. If a phone number is out of service, you’ll need to update your database.
A successful phone-a-thon not only benefits those receiving the calls, but the callers as well. It can be a bonding experience for everyone involved and is a great way to keep volunteers engaged in a non-time consuming way. If you’re looking for a one-time activity to engage your Board or committee members, this is a great way to do it.
Now start smiling and dialing!