November 18, 2013
On Saturday, November 9, New York Women in Communications held its annual Student Communications Career Conference at New York University’s Kimmel Center. Nearly 300 students attended this full-day conference featuring more than 50 communications professionals speaking on 10 career specific panels. Marketing an event to a group of students can be different from marketing to working professionals. Here are a few tips for attracting and engaging students at your next event:
- Use Social Media: Ask your Board and committee members to Tweet at their alma mater so that school officials can share the event information with their students. Ask your panelists to post about their participation to reach their network of followers.
- Prepare Students in Advance: Send a confirmation email to registrants with helpful hints for having a productive experience. Recommend students bring a notebook and pen and take notes during each panel. Encourage them to bring copies of their resumes or business cards, be prepared to ask questions, and network. Advise students to dress and act professionally.
- Promote Twitter Onsite: Create a hashtag for your event and have printed signage for each room encouraging students to tweet throughout the day. Print the panelist’s Twitter handles on their tent cards and in the conference program so that students can tweet at them and stay connected after the event.
- Follow-up with Attendees: Send a post-conference survey to attendees emphasizing the importance of collecting their feedback to improve future events. Include information on how to become a member of your organization and details on your upcoming events.
Check out some photos from the event below. What other strategies have you used to attract students? What kinds of events work best for your student members?