September 30, 2014
If you are managing a database for a professional society, you probably know that you’re often the last person to find out when an individual member has changed jobs. Members know to update their LinkedIn profile, but they don’t always remember to send you their updated contact information. Typically you first learn something’s up when you receive a bounceback from a group email communication.
Since email is such an important tool to reach your members, if you don’t replace a bad email address, it’s likely you’ll lose that member for good. Here are some tips that can help you keep your database current:
- Try to catch it before it happens! Include reminders in your newsletters, in your directories, within the members only section of your website or even as a staple on your email template–for example: “Making a move? Be sure to let us know …”
- Update your membership applications to include home address and an alternate email. They may change jobs, but individuals don’t change personal emails too often.
- Call the last business phone number you had. The person answering now may know exactly where your member went. Added bonus: You could end up picking up a new member at the same time!
- If you have time – use LinkedIn to search for the individual and if appropriate, send them an InMail message. Be sure to let them know what they’ve been missing by not getting your organization’s messages.
It’s definitely a challenge to maintain accurate records for a professional societies but having a few of these processes in place will surely help your retention efforts and make sure that your members receive the messages that you work so hard on producing.