April 10, 2013
Your members probably turn to your association for continuing education, to network and to learn from industry peers. Are you doing the same for yourself? It’s so important to connect with other association executives and bounce ideas off of one another. Where do you turn for advice and new ideas?
Many of us at Kellen Company belong to American Society of Association Executives, New York Society of Association Executives and Georgia Society of Association Executives as well as other industry groups. It was standing room only on April 9 when Kellen Company hosted a Social Media SIG (Shared Interest Group) on behalf of New York Society of Association Executives. More than 25 attendees from groups such as the Arthritis Foundation, the New York Society of Security Analysts, the Federal Bar Council and the National Urban League descended on Kellen’s New York office to discuss what’s working-and not working-for their societies, associations and foundations. I facilitated the lively meeting which touched on such topics as utilizing social media for volunteer engagement, conference promotion, public relations, the need for written guidelines to avoid liability issues for volunteers and staff, development and member engagement. Mary Jane Eimer, CAE Executive Director of the Association for Cognitive and Behavioral Therapy said it best, “I walked away with 10 ideas for social media that I can take back to ACBT, not bad for 90 minutes!”