May 17, 2013
On Mother’s Day, my sister and I launched a campaign to fund breast cancer research as a tribute to our mom. We’ll be participating in the NYC Avon Walk this October and our goal is to raise $5,000. As I was trying to determine my fundraising strategy, I started feeling conflicted. Who would I feel comfortable approaching for donations?
As an association management professional, I do spend a lot of my professional time fundraising for the organizations that I serve. Would a personal donation appeal be poaching from people who could be potentially supporting my professional association? Potentially. But at the same time, over the years I have become very close to many of the board members and people that I work with. They’re more than just business contacts, so they might want to support me. Could I ask them to donate?
So here’s the approach I took…
1) Posting on my personal social media network – I found this to be the least intrusive, so it seems to be fair game for my Board member contacts. If they have friended or followed me, then they are willing to get hit with status updates. I posted a status update with my campaign launch and a link to my fundraising page on my Facebook, Twitter, Google+ and Pinterest. Since it wasn’t a personalized donation appeal, I thought it wasn’t too much pressure.
2) Sending fundraising emails – I sent out donation appeals by email to my friends and family. For my association contacts, I tended to lean conservatively here as I don’t want anyone to feel an obligation to contribute.
What do you think? Did I take the right approach? What approach would you take? As an association management professional, would you feel conflicted as I did?