June 17, 2013
Ah, summertime. The perfect time to sit back and relax at the pool, the beach, the lake, or on your front stoop with a good book. This summer, why not pick up a title that will teach you a little something that you can apply at work! We give you the top 13 association books of the summer of 2013.
1. Race for Relevance: 5 Radical Changes for Associations, by Harrison Coerver and Mary Byers
A must read for anyone that works with associations, this book suggests five radical changes that can drastically improve your organization to keep them up with the world that is changing around them (more rapidly than ever before!). Stay focused on the what, why and how to keep your organization on the right track – forward.
2. 7 Measures of Success: What Remarkable Associations Do That Others Don’t, by ASAE and The Center for Association Leadership
This book, published by ASAE, will tell you what to do to gain an edge over other associations – how to achieve better outcomes for your membership, and how to set your organization apart from other associations in the same sphere. Guidance and inspiration cover the seven factors that will get you to the next level!
3. Core Competencies in Association Professional Development, by Terri Tracey and Kathleen M. Edwards
Do you feel like your organization may be getting left behind in a rapidly changing association world? This book will offer how to fulfill three roles: learner, creator of learning, and champion of learning; leaving you with a better perception of how to move ahead now by adding technologies, competencies and effective education tools to your business.
4. Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media, by Jeremy Goldman
Like it or not, social media is everywhere! If you are not alreadyusing social media in the day-to-day operations of your association, you are about to be left behind – unless you learn to go social! This easy-to-read book will tell you how to effectively monitor, update, utilize and engage online influencers, and to keep the process moving around the clock (as social media demands). Learn the ins and outs of Facebook, Twitter, and all of the outlets that you haven’t even heard of with this indispensable guide to social media in the new world.
5. Boomer Volunteer Engagement: Collaborate Today, Thrive Tomorrow, by Jill Friedman Fixler, Sandie Eichberg, Gail Lorenz
We all know that volunteers are a vital part of our organization, but we aren’t all sure how to get the most out of the time and commitments of our volunteers. A constant concern for all nonprofit and volunteer-based organizations, this practical guidebook will tell you everything you need to know (in a step-by-step guide) to best utilize the skills of your volunteers and help your organization to survive and thrive!
6. Best of All: The Quick Reference Guide to Effective Volunteer Involvement, by Linda L. Graff
Collecting into one space the best techniques for managing the time and expectations of your volunteers, this guide will walk you through the process of engaging your volunteers to achieve the best possible results. Proven strategies and new thinking for both volunteers and those who manage volunteers is offered in this practical guide to increasing your association’s ability to find, involve and retain excellent volunteers.
7. Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, by Sybil F. Stershic
This book will show you how to create a cooperative work environment between managers, staff, and volunteers by personalizing your marketing to your targets. Bringing a “share of mind, share of heart” mindset to your organization, as Stershic suggests, is important to the current and future well-being of the group.
8. The End Of Membership As We Know It: Building The Fortune Flipping, Must Have Association Of The Next Century, by Sarah L. Sladek
Change the way you think about membership with this analysis on the generational shifts in the workforce, social changes, and the technology-eased access to content and community.
9. 1,001 Ideas for Membership Professionals, by Leann Zotta
A favorite of one of our very own association management veterans, this book provides strategies, tips and resources to help you recruit new members, sign them up and keep them happy!
10. Professional Practices in Association Management: The Essential Resource for Effective Management of Nonprofit Organizations, by John B. Cox and other leading industry experts
The title speaks for itself. This is a book that should be on every association management professional’s desk.
11. 12 Steps to Power Presence, by John Baldoni
Do you aspire to be in a position of influence? If so, we recommend you take an hour to read this book on perfecting your leadership game. With important insights and useful suggestions, this book will teach you how to use your power in ways that are positive and constructive, all within your lunch break hour!
12. The Executive Director’s Guide to Thriving as a Nonprofit Leader, by Mim Carlson and Margaret Donohoe
This book offers an extensive review of all the major responsibilities that an Executive Director will face in his/her career. Learn how to lead and manage a board, your staff and the community. The warnings and wisdoms scattered throughout the book can benefit any nonprofit professional, regardless of your particular role in the nonprofit environment.
13. Cause for Change: The Why and How of Millenial Engagement, By Kari Dunn Saratovsky and Derrick Feldmann
Written by millennials about millennials, this research based guide will walk you through the ins and outs on how millenials communicate, volunteer, take action, influence their peers, choose to give their time and money, and how their approach to the workplace is reshaping nonprofit culture from within.
Do you have a favorite book on association management? What about business books that have helped you in your career?