March 28, 2013
Traditional sponsorships have long been associated with the value a company gets through supporting an industry or profession. Sure, there’s the presence building that comes with having your logo placed on materials but as more companies scrutinize how they spend their promotional dollars, the traditional sponsorship selling points are often not enough. As a solution, consider including more sponsor benefits where measuring impressions or traffic is easier. For example, sponsor logos or links on websites and in email can be measured and can provide a sponsor with real figures like total audience reach or click-thrus. Sponsor logos or name recognition in mailed materials can also be measured based on the audience size. If you can provide your sponsors with measurable reach, you’re helping them better understand the value they receive.