January 9, 2013
Don’t fall in the trap with empty New Year’s resolutions; make your goals measurable. If you want to increase registration at an event, sponsorships or membership, set a target number. For expanded social media presence, schedule your content to ensure a certain number of posts are released each week. Encourage your staff and clients to set quantifiable goals, and assess your progress along the way. At the end of the year, you’ll be able to reflect on real achievements. Now that’s something to be proud of.