October 31, 2013
Happy Halloween! What are you most afraid of? Spiders, zombies, evil clowns? Or is something less spooky keeping you up at night? Your members are the same way – they have fears that haunt them constantly, whether it’s industry-specific or related to keeping their businesses successful and relevant. As their association staff, you should think about what might frighten your members in their day-to-day lives, and see if your group can help protect them from it. If they’re afraid of dwindling revenues, impending legislation that will affect them negatively or something as simple as finding new talent to work in their industry, you should find some way to help. Your mission should be to support your members, so you could establish a program or service that can assuage their fears.