December 30, 2013
With the new year right around the corner, we’ve been reflecting on the big stories that have affected the nonprofit world this past year. Here are our top picks for nonprofit news in 2013:
In December, Facebook rolled out a new feature – adding a Donate button to a participating nonprofit’s post or through their Facebook page. This addition, according to Facebook, came about after their partnership with the International Federation of Red Cross following Typhoon Haiyan in the Phillippines.
Amazon announced a new version of their website (smile.amazon.com) which will donate 0.5% of the purchase price to charity. Any organization registered as a 501(c)(3) with the IRS can sign up to receive donations (sign-up at org.amazon.com).
The Chronicle of Philanthropy released a report in June 2013 outlining the most and least charitable states in America. Utah led the nation as the most charitable, with the median donation among households donating 10.6% of their discretionary income. New Hampshire came in at the bottom of the list, with households donating 2.5% of discretionary income to charity.
4. Giving Tuesday Grows in 2013Up 90 percent over 2012 donations, #GivingTuesday processed $19.2 Million in donations in December. A dramatic increase in promotion of the event and the 10,000 nonprofits involved made #GivingTuesday the #1 trend on Twitter that day.
The 16-day government shutdown in 2013 hurt nonprofits, creating new challenges and concerns for the community, including delays in federal grant funding, as well as private funding from those not sure when their next paycheck would arrive.
The United States Postal Service (USPS) proposed an average 5.9 percent increase which would negatively impact nonprofits utilizing this rate. The decision could impact budgets of organizations around the country that rely on this rate.
In July, Google announced that its nonprofit program, which offers organizations free access to Google Apps and other helpful tools, for eligible groups, would be launching in the UK. This program is available to registered and recognized 501(c)(3) organizations. More information is available at www.google.com/nonprofits/.
8. More Billionaires Pledge to Do More For Charity
In May, nine new billionaires pledged to donate 50% of their wealth to charity by signing The Giving Pledge, a philanthropic effort started three years ago by Warren Buffet and Bill and Melinda Gates. The nine new signers bring the total to 114.
eBay’s partnership with PayPal has allowed the company to offer an option to give back to nonprofits, in 2013 offering a streamlined process with a mobile-optimized donate screen. eBay reported a 242% increase in donations from 2011 to 2012.
In early 2013, the 2012 Pulse report from Greenfield Services was released, offered a roadmap for associations in the coming year. According to the report, priorities were all about members (recruiting, engaging, and retaining), and next generation planning.
In June 2013, the Giving USA Foundation reported that there was a 3.5% increase in giving from 2011 to 2012, a promising trend since the 15% drop between 2007 and 2009. Individuals remained the largest contributors, a helpful piece of information for nonprofits looking to increase donor outreach.
In NYC, the debate over which nonprofits would and would not be exempt from disclosing names of donors heated up. When the NARAL Pro-Choice New York organization was granted the one exemption from disclosing names of donors, other organizations pushed back, arguing that the same standards should be used for all organizations attempting to gain an exemption.
After the controversy surrounding Lance Armstrong and his ban from elite level cycling in 2012, the Livestrong Foundation (founded by Armstrong) reported an 8% decline in contributions to their organization. Despite Armstrong stepping down as a member of the Board of Directors, the group struggled to regain a solid footing.
See our wrap-up of news in 2012 here: http://www.kellencompany.com/blog/top-12-nonprofit-news-stories-2012