May 24, 2013
As we head into this Memorial Day weekend and the beginning of the summer season, if your organization is like some of the organizations I work with, you will be going into a traditionally “slower” period (I use the term “slower” loosely). I like to use these summer months to get organized and do some of the projects that get lower priority during the “busy” season.
Here are seven things you might consider doing this summer so you can kickstart your Fall:
- Assess the past six months. Reflect on your organization’s recent activities and results. What has worked? What hasn’t? Should you be tweaking certain activities for Fall? Getting rid of them altogether? Take some time to brainstorm creative ideas.
- Visualize the next six months. What needs to be accomplished? What would be your ideal events and initiatives? What prep work and planning can you be doing now?
- Go out and meet your members! This is a relationship business. Visit your members at their offices. Take a tour. Ask your members what they want out of the organization. Float some of the creative ideas you took away from your brainstorm. Do the members think your ideas are good ones?
- Plan your communications for the rest of the year. Of course things are going to come up as the year unfolds, but you can create an editorial calendar of items that are evergreen or seasonal now. Take the time to determine what communications should be done when. You can even start drafting copy during this slower period so you can effortlessly run it later in the year. You know you’ll have to create a membership renewal campaign at some point. You might think about putting together something now while you have time to think it through strategically.
- Clean, organize and purge your desk and digital files. Update your files and replace all torn file folders. Buy new folders and organize them (perhaps by color). Be sure to label all the files! Delete draft digital files. All they do is take up online storage space and require more work to search for files.
- Review your archives. As you clean and purge, you might find some buried treasure. Look through old files for interesting historical facts or fun vintage photos to use in your communications. Check out a post from my colleague Meredith Taylor about ways to repurpose your archives here.
- Relax and enjoy the calm! Sometimes the best thing you can do for yourself and your organization is to relax and recharge. Who knows what might trigger the next inspired idea for your organization. It might just be that book you picked up for fun!
What did I miss? What else can you be doing during the summer to get organized?