December 15, 2014
I recently spoke with Michael Rovner of Mr. Finn for Inc.com about ways that associations can benefit businesses and young professionals. Initially, social media dealt a blow to associations with a drop in membership among young professionals, but today, that same group is the number one potential growth segment for associations.
In the article, I shared the top reasons why professionals are joining associations:
- Networking. Building leads. They’re meeting new people at industry events, both peers as well as more experienced members to add to their networks.
- Company visibility. There are multiple ways to increase visibility i.e. web directory, member news, and participating on panels. Many organizations have blogs that allow members to write and showcase thought leadership. Members can add press releases to industry websites, respond to items on social and take part on panels.
And more about young professionals: Should Your Association Have a Young Professionals Committee?