June 24, 2014
Issue advocacy in the digital age can be a scary prospect. Not only does it require identifying but partnering with online influencers, but it can be difficult to know how friendly they are to a particular cause or issue.
Today, Kellen Communications released their latest white paper aimed at helping organizations decode and identify the best opportunities to partner with online influencers. Included in this resource is information such as:
- Profiles of the most common online influencer types
- How to most effectively approach and partner with each type
- Ideas on how to form long-lasting, productive relationships with online influencers.
Kellen Communications has made the white paper available free for download here.