May 11, 2015
From Amazon’s delivery service to national security, drones are everywhere. When 1,000 attendees at New York Women in Communications Matrix Awards were greeted by emcee Martha Stewart last week, they were introduced to Martha’s drone, too. She uses it to take photos of her property in Bedford Hills, NY, and snapped aerial photos of the crowd at the annual awards luncheon at New York’s Waldorf Astoria.
So, if Martha Stewart has already adopted the drone technology, what else is on the horizon for the events industry?
Drones can serve a variety of functions at events. Imagine aerial photos and videos of your trade show floor or being able to virtually tour an event venue by air. They were all the rage at this year’s Consumer Electronic Show, with a wide variety of models on display.
While the possibilities are endless, as with all new technologies, there are a number of issues to consider. Many venues will be less than thrilled by the idea of an automated, flying device. You also need to consider things like insurance, noise control and privacy concerns of your attendees. If you’re planning an event with a drone, make sure your pilot is well-trained and you’re following all regulations in the state where your event is held. With a little education and proper preparation, these exciting new technologies can be a hit.
As two of this year’s most talked-about apps duel it out for dominance, one thing is clear: 2015 is the year of live streaming on social media. Meerkat and Periscope have excited the tech world with their ability to let users live stream just about anything from a mobile phone via a Twitter account. Both apps utilize the phone’s camera to share what users are seeing in real time. The live stream audience can share messages and feedback during the stream, allowing for immediate engagement. Associations now have an easy (and free) way to broadcast award ceremonies, meetings, and conferences, broadening your audience beyond just those who are able to attend an event.
Why not save your live streams and share them when posting event wrap-ups or use last year’s streams to generate excitement for your upcoming conference? Or try sharing “day-in-the-life” segments to show all of the benefits your association provides to members.
One word of caution: live stream responsibly. Both HBO and the National Hockey League have taken issue with users live streaming their content and are claiming copyright infringement.
Kellen client, the Juice Products Association (JPA), is trying out a new technology at their trade show booths. To help network with show attendees, JPA’s communications team has created a digital game to be played on oversized tablets.
Why gaming works? Trade associations can be easily overlooked in exhibit halls. Using a digital game with large touch screens not only pulls in attendees, it also helps them learn important facts about juice and the juice industry.
What new technologies are you using at your events? The Consumer Electronics Association will be speaking at Associations: 2020 and Beyond next month. Learn more about the emerging technologies changing the future of the association industry. Early bird rates expire Thursday, May 14. www.kellenconference.com