October 8, 2012
Yogi Berra said, “I never make predictions – especially about the future.” As much as I wish I could turn a blind eye to the future, I’ve learned that tomorrow will always bring us changes, including new challenges and opportunities. Association executives need to be aware of global trends and consider how those up and coming trends might affect their industry. At Kellen Company, we are constantly asking ourselves, “How will trends impact us and our clients? How can we plan for change?”
During our annual Manager’s Summit in Atlanta this summer, I shared some of the trends that we’ve identified as potentially impacting our future. (If you’d like to receive a copy of my presentation, email Meredith at MLTaylor@kellencompany.com and she’ll send you a copy.) I’ve shared some highlights below, and would be interested to hear what changes you’ve identified as game-changers. Share your feedback in the comments box below.
- Population increases. The world’s population continues to grow at a rapid rate, particularly in countries like China and India. By 2050, only one European country (Russia) will be in the top 20. For associations, that means that they may soon be working with groups consisting of a majority of non-western members.
- Potential international crises. From water shortages to conflicts and security issues to environmental problems, potential threats will impact more than just one nation. As our businesses become more globalized, we will see how one country’s problem can quickly become everyone’s problem.
- Rapidly changing industries. New technologies and medicines are developing constantly. From tablets to collective intelligence to telepresence, we’re seeing things that might have only once existed in the minds of science fiction writers. Those new industries might develop their own trade groups or replace/reorganize groups that will soon be obsolete.
- Workplace changes. Service industries like ours are expanding their skills to meet new challenges.
We’ll see more demand for 24/7 accessibility and for clear, coherent, lucid communication.