October 15, 2012
Your association’s Facebook has probably been switched over to the new Timeline format. Have you uploaded a cover photo yet? No? Your profile picture is the only thing on your page now? What are you waiting for? You need to put up a cover photo ASAP. Here are our tips for selecting a photo:
- Make it unique. For associations, your profile picture should be your logo. The cover photo should be something unique that captures the essence of your group. For Kellen Company’s client, the Business Marketing Association (BMA), the Facebook cover photo is from the 2012 BMA International Conference, which represents one of BMA’s high-level educational events where peer-to-peer networking leads to professional growth for members.
- Change it up. When a big event or initiative is approaching, use your cover photo to promote it. New York Women in Communications created a custom cover photo to promote its summer fundraiser, Ladies Who Laugh, below.
- Size it appropriately. The photo should be 851 x 315 pixels. Double check that no important parts of the picture are cut out by the rectangular shape. The profile picture overlaps on the bottom left, so make sure that it’s not covering up an important part of your picture.
- Remember it’s not clickable. Don’t include any “click here” buttons in the design, since the photo can’t be linked to external websites. If a user clicks on the cover photo, the image just opens within Facebook.
- Don’t include a sales pitch. Facebook guidelines state that cover photos shouldn’t include “Price or purchase information, such as “0% off” or “Download it at our website” or any calls to action such as “Get it now.”
What kinds of cover photo does your association use? How did you select a photo that “captures your essence?”
For more help with adding a cover photo, visit http://www.facebook.com/help/timeline/cover.