June 30, 2014
The digital landscape has changed dramatically over the past decade, and now it is easier than ever to send out and obtain information at the drop of a hat. The speed of the internet is great, but it also means we can’t always moderate what other people are saying about us online. And with so many sites out there, it can be a daunting task trying to filter through articles to get a sense of the conversations taking place.
Luckily, there are plenty of media monitoring services that make our jobs easier by curating breaking news, trends, and conversations affecting our associations. These services do all of the tedious work for us, so we don’t have to spend countless hours researching what is being said in the media. Here are two services I find to be the most beneficial (and user friendly!):
- TVeyes– This broadcast monitoring tool is a staple in my day-to-day media scan, and delivers real time TV clips straight to my inbox. Some of the great elements of TVeyes are:
- Power Search- With this tool, you can search by market, date, and specific station.
- Media Center- This is essentially a database for all of your saved TV clips. Every time you save a clip, it will go into your Media Center, and will be saved until you decide to delete it. This is extremely helpful because even if a TV show deletes a clip off of their website, the clip will still be saved in your Media Center.
- Reports- This functionallows you to organize your TV clips into folders, and share them with whomever you choose.
- Meltwater News– One of the great features of Meltwater is its “topical search agents.” Basically, you can set up customized keyword searches that are relevant to your association. Once you have these set up, you are able to create daily alerts so whenever these keywords are mentioned, you will receive a report to your inbox, much like a Google Alert. These reports can be customized by delivery time, frequency, and format. Other great features of Meltwater include:
- Source Filter- Allows you to filter news sources by geography, readership, or language.
- Translate- Offers users the ability to translate articles from 17 different languages.
- Archive- Similar to TVeyes’ reports, archive allows you to save and organize articles into folders, and then you can share these folders with colleagues or on social networks.
As you can see, these tools offer a plethora of features to help you monitor any news relevant to your association, and can be extremely helpful in the case of a crisis. What other media monitoring services do you find to be beneficial?