January 2, 2013
You can probably think of the traditional ways that non-profits promote their causes – wall calendars, coffee mugs, clicky pens, and so on. But what about… designer shoes?! The Myasthenia Gravis Foundation of America (MGFA), one of Kellen Company’s clients, will benefit from a shoe designed by an MG patient sold on www.ShoeDazzle.com. Check out “The Editor” shoe below. All of the profits from its sale will benefit MGFA, which is an organization that is committed to finding a cure for the neuromuscular disorder, myasthenia gravis and closely related disorders, improving treatment options, and providing information and support to people with myasthenia gravis through research, education, community programs and advocacy.
This collaboration came about through Jasmine Snow, a myasthenia gravis patient and an active volunteer for the organization. Jasmine is Seventeen magazine’s Accessories Editor and she designed the shoe with ShoeDazzle’s team. “The Editor” shoe was launched on November 20, 2012 and remains on ShoeDazzle.com until January 20, 2013. So far, the profits from the shoe and the press around its release have benefitted MGFA tremendously.
What do you think of the shoe design? Have you ever considered collaborating with an organization like ShoeDazzle to do something unique for your cause?