October 4, 2012
AMCham, the network of 44 American Chambers of Commerce in Europe, recently published the study “The Case for Investing in Europe” by Joseph P. Quinlan. The study takes a long and extended view of Europe and concludes that the case for investing by U.S. companies in Europe remains as compelling today as it has been for the past half century.
Quinlan analyzed economic and political statistics, facts and trends which demonstrate the trade, commercial, investment and political links between the Europe and the U.S.A. U.S. businesses and their associations can ill afford to ignore Europe’s wealthy consumer base, skilled labor force and technological and innovative clusters. Europe counts for over 25% of global R&D. The 2012 World Bank survey ranks 12 European countries in the top 25 most business-friendly nations.
Moreover, Europe’s extended periphery (Russia, Ukraine, Turkey, Middle East and North-Africa represents one of the most dynamic areas of the global economy, which the reports dubbed “the China next door.” The result is a huge positive effect on both continents. Despite an uptake in emerging economies elsewhere, the relationship will remain by far the biggest in the world for years to come.
Politically and economically, Europe has been steadily pulling itself out of its latest debt crisis. Clearly, the case for investing in Europe is strong. So what does all this mean for associations?
- U.S.-EU economic relations remain the world’s largest cooperation for trade and professional groups to explore in terms of membership, conferences and publications.
- Policy alignment across the Atlantic can be powerful incentives for safety standards and testing for example in the sectors of eMobility or renewable energy technologies.
- Legal and financial systems provide a trusted, robust and secure environment for companies and associations alike.
For many years, Kellen Company and its European branch, Kellen Europe, have managed or guided associations in their expansion of transatlantic and global relations, from its offices on both sides of the Atlantic. U.S. associations investing in Europe and vice versa makes sense after all. Does your company or association have a branch in Europe? Do you agree with the points that Quinlan made in his study, “The Case for Investing in Europe?” Share your thoughts in the comment box or email me at email@example.com.