September 24, 2015
Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging.
I have been trying to identify why some projects run smoother than others and ultimately result in more successful websites. In a lot of cases it is because of the relationship between the web designers and the client. Without a doubt, there is a real art to getting the best results from your web designer.
A better approach is to work collaboratively with your web designer from the outset. You should be involved in seeing initial sketches, creating mood boards and wireframes. This ensures that the final design is something that you are both happy with, because you were both involved in the process of its creation.
The problem with multiple concepts is that it inevitably leads to disjointed design. When presented with multiple designs you will inevitably see elements from each design that you like. In most cases, this leads to you picking and choosing elements that you wish to see in the final design. However, you cannot easily combine elements from different designs and it almost always comes out looking like a mismatch of design elements and functionality that is neither user-friendly nor attractive.
Avoid sending them the design and asking what they think. In order to be able to respond intelligently, they need to understand the background of the project and the decision-making process that was used to produce the final product. Without this kind of information all they can do is fall back on personal opinion.