January 31, 2013
Use a mail merge to connect with your members regarding dues renewals. This method personalizes your message, sending it in the same format as a regular outlook email. For the best results, keep it short and sweet: “Hi [Name], I hope you enjoyed the holidays. I noticed that we hadn’t received your dues for [company name]’s 2013 membership, so I wanted to check in with you. Let me know if you have any questions, or if there’s anything [association] staff can help with. Sincerely –.” This is not only a simple and quick way to give your communications a hallmark touch, but typically results in an increased response rate.