January 10, 2013
Give your members some alternatives from the usual branded items as sponsorships for your meetings. Consider opportunities to allow your sponsors to share content, maybe a new product or promotion. You can give them an opportunity to create a post for your blog or other social media or submit a short promo video to be shown at the meeting. Put yourself in the shoes of a company’s marketing team and brainstorm ideas that would appeal to them. Unique alternatives to the traditional sponsorship will help to generate interest and participation.