January 24, 2013
Dreary, repetitive emails promoting the same thing over and over again just don’t have to be. For your next round of emails consider adding some fun or novel information that sprinkles a little more life into the promotion. For example, use your email margins or sidebar areas to add some fun facts about the association. For event promotion emails, add some quirky information about the keynote speaker, association leadership or the destination that makes an average promotion more intriguingly fun.