May 23, 2013
Your organization most likely utilizes survey tools to solicit feedback – but are you making the most of your responses? In addition to assessing constructive criticism to improve performance, repurpose positive comments as marketing material for future meetings, prospect outreach or annual dues campaigns. Make sure you have permission if you’re using an individual’s name and company. These testimonials are often very impactful because they reaffirm the value of your organization. So, the next time you poll the masses, don’t just look back; use the responses to keep moving your group forward.