September 19, 2013
Personally, I’m not one whom you’ll typically find wearing designer branded apparel. I shy away from the interlocked “c” and the alligator, alike. But I have renewed affection for wearing my organization’s brand at industry events.
Several Kellen Company team members attended the ASAE Annual Meeting and Exposition in August where in addition to fulfilling several guest speaker roles we staffed a company booth at the Expo. For “booth duty” we wore perfectly pressed, white shirts with the Kellen Company logo embroidered on the front. I must say, we looked sharp. Because of our hectic event schedules, however, many of us ended up wearing our Kellen shirts all day, including to receptions after hours. While we may not have considered our branded dress shirts to be party apparel, the Kellen Company shirts proved to be great conversation starters everywhere from the shuttle bus to the dance floor. If you’re at a trade show or conference, wearing your brand proudly can help get the conversation started, but please remember, people who wear company branded apparel should network responsibly.