December 18, 2012
Have you been in a frenzy trying to get your communications out before the holidays? You may be hearing from your clients, consultants or communications firms saying, “Hurry, you’d better get that news out before the holidays start!”
Don’t stress about a holiday deadline. More and more people (myself included) access email during vacations, commuting, or the holidays. And according to the latest survey findings from Kelly Global Workforce Index, more than a quarter of employees, globally, say they feel pressured to stay connected with work outside of normal work hours, through email, smartphones and other online platforms.
I for one can tell the difference between a JibJab eCard and an industry newsletter. So while most companies are simply mailing holiday cards and shipping popcorn, I’m advising my associations to keep the communications flowing. Your members will keep reading them.
Are you planning to access email during the holidays?