March 18, 2013
When the Messenger Courier Association of America (MCAA) began the planning for their 6th Annual Lobby Day Fly-In (learn more about Fly-ins!) in Washington, DC, the Board and staff agreed that they needed to update their traditional leave-behind that each Congressional office would receive as a way to recall the group and the issue discussed.
Using the results of the association’s bi-annual industry survey in 2012, members of MCAA’s staff as well as their PR and lobbying counsels, selected the questions that would best be able to directly illustrate the point that they were trying to convey to the Congressional offices. Rather than handing a page of text (which may or may not be read), an infographic quickly offered the information to these busy offices in an easy, visual way. Click the photo below to see MCAA’s infographic.
Want to create an infographic for your own association? Here are some tips:
- Survey your membership – Gaining the statistics used in your graphic direct from the source – your members – lends credibility to the information.
- Involve your leadership – It’s important that your Board (and possibly a few members) stay involved in the process to ensure that the industry is being represented properly.
- Find an experienced creative department – With this type of graphic, the design is half of the process, and providing your input as to the color scheme and feel of the infographic is vital, but so is the experience of the designer.
- Revise, revise, revise! MCAA went through many revisions as they decided which pieces of information and which graphics worked to achieve the goal of the piece, but the effort was well-worth it for the end product.
MCAA plans to use their infographic on Capitol Hill, on their website, at meetings, when interacting with the media and when interacting with current and prospective members. Using your infographic as often as possible will lend credibility to your group and the industry that it serves.