February 3, 2014
As you plan events for your associations, it’s important to know where you can turn for resources about your event’s destination. One of the best resources can be convention and visitors bureaus (CVBs). Every U.S. state and almost every larger city and county has its own CVB. In our latest guest blog post, Yvonne Guzman, Convention Sales Manager, Northeast Region at VISIT DENVER, The Convention & Visitors Bureau, shares her advice for making the most of a CVB.
Working with a Convention and Visitors Bureau means working with professional partners who have a wealth of destination expertise. CVBs have advanced beyond simple transactions; we can be an essential part of your planning process. We share a very important common goal: We also want your meeting to be a success!
Our Promise – CVBs are the best first point of contact to help planners find the appropriate venue for any size meeting. They know traditional and unique venues. From small to large, all meetings matter to a destination.
Our Value – Your CVB partner has a comprehensive view of the destination and can offer a wealth of local expertise. We can also leverage extensive in-market relationships with key people and organizations. What’s the best part? This is all free to planners. There is no catch.
Our Roles – CVBs are educators and facilitators for our customers. We serve four primary roles:
- Timesaver – We save you time and duplicate work by serving as your broker to a few or many different parties. Not only are we your first stop, we are you one-stop shop.
- Knowledge Provider – We offer unique and expert knowledge to help planners find the venue match or financial deal for any meeting.
- Connector – We provide trustworthy connections with the locals, and we facilitate relationships within the destination.
- Protectors – We will protect you from sales pressure when you are only researching. And nobody likes surprises! We will keep you informed of any issues within the destination that can impact your meeting.
CVBs offer these services to help you plan the most successful meetings possible. The next time you source a destination do not forget to contact your CVB expert!