February 20, 2013
So many times we refund registration fees without asking questions. Sometimes refunds are absolutely necessary but why give up so easily? For instance, if someone needs to cancel their meeting registration why not ask them if you can apply the registration fee to an alternate offering, such as:
- A meeting sponsorship
- An upcoming webinar
- A different upcoming meeting
- Annual membership dues
- A registration fee for another co-worker
Don’t leave money on the table or give it back unnecessarily. These days, many attendees would expect that they are going to lose their registration fee altogether. Let them know you are working with them to offer solutions so that they still receive value for their money.