Association Management | Communications | Meetings & Events
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Greg Sherry is a member of the Executive Committee and an award-winning marketing and communications executive with 25+ years of experience developing strategic, integrated campaigns for many leading worldwide brands. In addition to serving as founder and CEO of his own agency, which he built and later sold to Publicis, Greg has held senior level positions with several, top independent firms. Greg also directed corporate communications for a 1B+ global consumer products company.
Greg oversees Kellen’s team of 65 Communications professionals, including Public Relations, Digital Marketing, Creative and Web Development, across the company, both here in the United States and International.
Greg has deep experience, working with many leading Consumer, B2B and Professional Services clients, worldwide. He has strong expertise in many of Kellen’s key markets, including Food & Beverage, Building & Construction, Consumer Lifestyle, Technology and Financial Services
In addition to membership in numerous Communications and Business organizations, Greg serves as a mentor for Platinum Minds, an education-based program, providing leadership training for inner city youth.
Ralph Vasami, Esq has a broad background in engineering, business management, operations, finance, strategic planning and law. He is actively involved with leading clients’ efforts to modify and enhance National Building Codes, and is regularly called upon to facilitate client strategic planning meetings.
Ralph is a pioneer in the vinyl window and door industry. As chairman of the Vinyl Window & Door Institute, he was responsible for gaining Model Building Code acceptance for vinyl as a fenestration product. He was also instrumental in setting up testing and standards for the products as well as the current industry certification program.
Ralph received a Bachelor of Science degree from New York University and a law degree from Pace University. He is a member of the New York State Bar.
Reed Hitchcock, Kellen Vice President, has more than 20 years of association leadership and management experience. He joined Kellen in 2003, bringing expertise in association administration, member services, project management, financial planning, government affairs and advocacy, and communications. He also serves as an industry spokesperson.
Mr. Hitchcock has served as senior staff executive for Kellen clients in the building products, transportation, and hospitality industries. He has managed key industry initiatives including product performance, codes and standards, and environmental factors, and also works closely with the Boards of Directors and key association committees in the implementation of association programs, services, and development of strategic initiatives. He has experience preparing and delivering testimony before governmental regulatory agencies, and he leads international industry coalitions around issues related to energy, environment, health and safety, and management of joint U.S. – European research to gather information regarding activities with REACH and the International Agency for Research on Cancer. In addition, Mr. Hitchcock is responsible for consensus building among the key stakeholders in a US$8 Billion industry ensuring that their interests are collectively represented.
Mr. Hitchcock received a bachelor’s degree in communications from Central Connecticut State University. He is a professional automotive journalist and regular contributor to Mercedes Enthusiast magazine (UK), and he is active in several professional societies including the American Society of Association Executives (ASAE), Motor Press Guild (MPG), and the National Association of Manufacturers (NAM) Council of Manufacturing Associations.
Bonnie Sonnenschein has been leading branding initiatives and developing and directing integrated marketing communications programs for corporations and associations for more than 25 years. Firms have ranged from the U.S.-based Steelcase and Burlington Industries to European-based luxury writing instrument manufacturers LAMY and Caran d’Ache.
Currently, Bonnie manages a team of accounts that range from the global testing and certification firm Intertek to the Copper Development Association (CDA), the Builders Hardware Manufacturers Association (BHMA), the American Down and Feather Council (ADFC) and its international parent group, the International Down and Feather Bureau (IDFB).
Bonnie holds a B.A. in English Literature and Political Science from Syracuse University and an M.S. in Public Relations Communications and Administration from the Newhouse School of Public Communications of Syracuse University.
Hans Craen joined Kellen’s Brussels office in 2003. He specializes in EU affairs, with a focus on environmental, construction and energy policies. Hans acts as secretary-general for several of Kellen’s European clients including the European Portable Battery Association (EPBA) and the European Window Film Association (EWFA).
As secretary-general, Hans supports the Board in its strategic thinking, implementing public affairs and public relations activities and representing the organization in front of the European and national legislative bodies. He is also involved in several consulting projects for Kellen’s global clients.
Before joining Kellen, Hans worked as an EU Affairs coordinator for Hitachi’s liaison office in Brussels, covering environmental policy issues. Prior to that, he worked as a trainee in the legal department of the European Ombudsman’s office in Strasbourg.
Hans holds a law degree from the Antwerp University, as well as a European law degree from the Liège University. He also obtained a post-graduate degree in Business Management from the Vlekho Business School.
Michael Fischer has been in the building products industry for 33 years, holding management positions in regulatory affairs, manufacturing, and marketing. His involvement in building and energy codes, environment and sustainability issues, product standards, regulatory affairs, and product safety issues within the industry provides a comprehensive background to deliver responsible advocacy for Kellen clients.
Mike is a member the International Code Council (ICC), ASHRAE, and ASTM International and serves on the Technical Committee of the Energy Efficient Codes Coalition (EECC).
Mike has provided strategic representation before the US Department of Energy and Consumer Product Safety Commission, the California Air Resource Board, the California Energy Commission, the California Office of the State Fire Marshal, and state code adoption bodies in Florida, New York State, Minnesota, Colorado, Illinois, Minnesota, Michigan, Ohio, Texas, North Carolina, and other building and energy code official agencies.
He has testified before legislative bodies and helped to lead successful client strategic efforts from product standards through code and regulatory development. Mike is a respected contributor to trade publications and a frequent presenter at building industry events and conferences.
John Ferraro has over ten years of association management, government relations, and legislative affairs experience, including more than seven years with Kellen managing operations for trade associations in the transportation, building construction, and manufacturing sectors.
While working at Kellen, John has advanced legislative and regulatory initiatives on Capitol Hill and state capitals for many trade associations. John has extensive experience with direct lobbying, legislative monitoring and research, mobilizing grassroots support, congressional fly-ins, coalition building, and has prepped association members for delivering testimony.
John currently serves as executive director to the Roof Coatings Manufacturers Association, Extruded Polystyrene Foam Association and the Composite Lumber Manufacturers Association, and manages the day-to-day operations as general manager of the Asphalt Roofing Manufacturers Association.
John has a Bachelor Degree in Political Science and International Affairs and a Master’s Degree in American Politics and Policy, both from Florida State University.